Benetton Stories: chapter 2

The storytelling project that first came about last autumn continues. In this second phase the story focuses on the international scope of the company, showing how cultural and local aspects are a value to be respected, known and protected.

A narrative that takes place through the places and cultures that the brand has been able to come into contact with, get to know and respect over the years, triggering a virtuous and mutual process of contamination.

A journey through three countries, Italy, Spain and Tunisia that will bring us in touch with landscapes, unique stories and immersive experiences.